Kelly was the most beautiful puppy, but suffered from serious skin issues. Her dad (aka our co-founder), Louis, knew the only solution was to change her diet. He then spent thousands of ringgit buying hypoallergenic foods and sourcing premium kibble from the US, Australia and Korea but Kelly’s condition did not improve at all
After a lot of frustration, Louis started making food for Kelly himself and seemingly overnight the skin condition improved. In that moment, he realized it wasn’t Kelly who was sick but the food that was making her ill.
He looked into the pet food industry and found the extremely low quality of foods that were being produced, so he teamed up with Julius to build the company they wished existed for their own pets.